There are very few ads that avoid being annoying, irritating or serve as a basis for hitting through the channel of these days, but those who stick in the memory are intelligent, those cold ones, those who actually forward to see during the commercial break, and there's a particular companies that fail to impress with their TV commercials: Honda.
Their latest offering is the announcement of dream Impossible characterized by a bearded man, leaving her residence-a caravan-on a sunny morning wearing a full suit of race with racing stripes. He hops on a motorcycle Honda Z50J Monkey and ran out, then you see him riding a scooter Super Cub through the winding streets and then on the beach where he is riding a quad bike ATV TRX450R through shallow water.
Next you see him driving a old school S500 convertible with its wispy strands of hair blowing in the wind, he is later seen riding a motorbike Goldwing through the streets, then on a 125cc bike acceleration 1960 RC143 track through the open road, then into a Honda S2000 Roadster, then an NSX-R sports car and a motorcycle Fireblade, an auto racing Formula One RA272, a car 2005 BAR F1, an Offshore Powerboat of Honda and finally a bubble of hot air with Honda brand.
Take a breath! so many vehicles in such a short time, but it is undeniable quality of this announcement.The scenic routes are a joy to behold, especially if they see your ad on a plasma screen.And the breathtaking descent of Iguazu falls-the scene for the final ad-just over outside one of the best commercials ever made.
Honda have built a reputation for designing not only innovative, reliable cars and sought, but also for their remarkable advertising. other ads Honda classic that stick in the memory include advertisement animated on the Honda then new diesels. the announcement was an incredibly catchy theme whistled in tune with the words "Hate something, do something better" (if you don't remember that YouTube is!).
Then there was the announcement of gear where parties several cars including nuts, bolts, wipers, wheel, Windows, and many others were used to perform a domino effect surprising like causing the ignition of a Honda Accord starter and play the song of the Sugarhill Gang, rapper's delight.
Many people did not believe that the ad was real, more that use has been made of special effects, but on the contrary, it has been rumored to take only 20 takes a period of shooting for five days, even if the sequence of 2 minutes was filmed in two and cut together using minimal CGI.
Honda are wading in head before an aggressive advertising campaign for their new eco friendly cars with an advertising campaign of 11 page in the newspaper the guardian and the purchase of an entire commercial break on Channel 4 to show their new TV spots-again an ad animated called ' Do 'er '.
Honda continues to push the boundaries of advertising, as well as engineering limits, and thanks to them not all advertisements are monotonous and you have reached for the remote control.
Shaun Parker is a guru of advertising with many years of experience in the advertising industry ... read more Honda on to http://www.hondainchcape.co.uk
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